Rosetta Leadership Team 

Mr. Kuenne founded Rosetta in 1998 and has been its president since the company's inception. Earlier in his career, Chris spent 10 years in marketing management at Johnson & Johnson leading the Band Aid and Tylenol Brands franchises, in addition to helping pioneer category management. Subsequently, he was a partner at First Manhattan Consulting Group where he led its retail marketing practice.

Throughout Chris' 25-year marketing career, he has been focused on driving more effective marketing through the discovery and deployment of scalable consumer insights. This obsession motivated him to found Rosetta and pilot its aggressive growth trajectory.

Chris has written numerous articles and given speeches on applying Personality-based sales and marketing to the pharmaceutical, financial services, and consumer packaged goods industries. Chris received his MBA from Harvard University with honors and his BA from Princeton University.

Mr. Holstein helped start Rosetta in 1998 with Chris Kuenne. Kurt manages Rosetta's Healthcare and Communications, Technology & Media (CTM) verticals as well as the agency's Creative, Financial and IT functions.

Prior to starting Rosetta, Kurt spent 16 years at Procter & Gamble. Early in his career he worked in the emerging marketing analysis/decision support area where he helped incorporate the very first store-level scanner data into sophisticated marketing analysis tools. He then spent 12 years in marketing management helping build many of P&G's major consumer healthcare brands like Crest, Scope, and Pepto-Bismol and several of P&G's pharmaceutical brands.

Kurt is a frequent industry speaker as well as a guest lecturer at the Kellogg School of Management and both the Engineering School and Johnson School of Management at Cornell University. He received his BS in Operations Research and Industrial Engineering from Cornell University.

Brad manages the day-to-day tactical and strategic operation of the agency. His core responsibilities include overseeing the delivery of strategy, interactive and technology engagements of Rosetta's clients, developing industry leading solutions and business models along with next generation interactive marketing and technology capabilities.

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Eric is a Managing Partner in Rosetta’s Consumer Products and Retail vertical. He has a strong understanding of interactive marketing focused on brand advocacy, customer acquisition, loyalty programs and more. Eric functions as an Executive Business Strategist for interactive marketing programs which include digital media, search advertising, email strategies, loyalty programs, mobile applications and online/offline integration. He works closely with well known brands in consumer packaged goods, retail, and financial services to develop enterprise-wide interactive marketing strategies, and to accelerate the realization of business impact.

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Kate has 17-plus years of experience in the general marketing communications sector. She has extensive knowledge in the areas of strategic planning, brand management, product innovation and relationship based sales programs. Prior to joining Rosetta, she was a Principal at Media First Public Relations, a national media relations firm, where she worked with clients to develop and in turn drive their messaging through targeted media channels. Prior to joining Media First, she served as Partner and Vice President of Marketing for Christian & Timbers, one of the world's largest executive recruiting firms. Prior to that, she was the Director of Marketing and Information Services for Colliers International, one of the world's largest consortiums of commercial and industrial real estate firms.

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Nathan focuses on the Financial Services industry with an emphasis on online marketing and sales, secure site design and multi-channel application integration. The majority of his client base consists of large retail and commercial banks where we are their partner for online strategy and branding work, experience-based design and usability, SEO/SEM, and analytics. Nathan’s approach is focused on 5 critical client issues: organic growth, products per household, online adoption, customer retention and cost reduction.

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Mike is deployed within Rosetta’s Consumer Products & Retail vertical.  Mike joined Rosetta after spending 11 years at Accenture where he worked in the Products, Technology, and Resources client groups. The majority of Mike’s previous engagements focused on solution delivery including the development, design, implementation, and ongoing support of business applications and associated infrastructure.  Mike resides in Cleveland, Ohio and is a graduate of Case Western Reserve University where he majored in Management with a Concentration in Management Information Decision Systems.

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Adam leads Rosetta's Search and Media Solution Practice Area. He has significant experience in software implementations and leading large project teams, with over 13 years of proven hands-on information technology experience working with Fortune 500 companies. Adam places emphasis on providing results-oriented leadership and value-driven program management. He has a clear understanding of using technology to deliver and sustain business value, and has a proven track record delivering integrated solutions and managing complex, multi-disciplinary initiatives involving all aspects of a project lifecycle.

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Richard DeMilt was formerly worldwide Controller of Ogilvy & Mather, with $2 billion in annual revenue. Over his 20-year career at Ogilvy, Rich implemented a worldwide consolidation and reporting system, client-level accounting, time and reporting systems, and automation of all financial reporting.

Rich has deep agency experience in analyzing acquisitions, strategic planning, and forecasting and budgeting. Prior to Ogilvy, Rich worked for the public accounting firm Touche Ross & Co.

Rich lives in Cranbury, New Jersey, with his wife Mary and three children.

Rich provides engagement leadership and drives business development primarily in the Midwest region and is responsible for leading Rosetta’s Chicago office. Rich is a results-oriented professional whose industry experience spans financial services, retail and telecommunications industries. During his career, Rich has focused on developing online sales and service solutions that are integrated effectively across multiple distribution channels. He has a deep understanding of the online channel and customer tendencies on the web. Rich has successfully managed dozens of consulting engagements during his career, developing enterprise-wide strategies for the online channel, designing and building web applications, and integrating web applications with sophisticated back-end systems.

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Leslie Donovan joined Rosetta in February 2006 as an Agency Partner in the Healthcare vertical. Her twenty years of insight-driven relationship marketing experience spans pharmaceuticals, travel & leisure, consumer packaged goods, financial services & insurance, and automotive. Leslie has built a reputation for delivering high impact marketing solutions that integrate insights, strategy, execution, and optimization.

Prior to joining Rosetta, Leslie was a Senior Vice President and General Manager at Targetbase leading the Procter & Gamble, Southwest Airlines and various pharmaceutical accounts. Her career background also includes extensive agency experience in general advertising, brand building, customer acquisition and loyalty, sales promotion, special event marketing and retail marketing.

Leslie graduated with a Bachelor of Arts degree from Ohio Wesleyan University with majors in International Business and Spanish. She was one of 50 executive women featured in the business book Mother Leads Best, about how women are changing the way organizations define leadership. She has served on the Board of the Girl Scouts of Texas and is currently on the Board of GLAAD.

Mark has led strategic and complex technology enabled efforts in both consulting and outsourcing environments. Mark has directed organization redesign and process redesign efforts across business functions, delivering results in manufacturing, supply chain, eBusiness, and operations improvements. Mark has developed expertise in program management, business process design, application design, and implementation, while assisting clients in a variety of industries.

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Paul is a Partner within Rosetta's Consumer Products and Retail Vertical. Paul has ten years of experience in Internet marketing, with a focus on organic search engine optimization and paid search engine marketing. His work has helped countless companies achieve significant results and return on investment from their online marketing investment. He has extensive experience in designing and executing integrated online marketing programs for mid to large sized companies. Paul is a nationally recognized speaker on the topics of online marketing, including recent engagements at the Massachusetts Institute of Technology (MIT), Search Engine Strategies, and Net.Finance.

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Rosetta Healthcare Senior Partner with 20+ year record of accomplishment in building profitable information, analysis and research businesses spanning DoubleClick, Opinion Research Corp.(ORC), A.C. Nielsen Co., IRI and Standard & Poors/DRI.  Greg has emerged as a leading authority in applying information and analysis to inform marketing decisions and improve marketing effectiveness. As COO, he managed ORC’s global research business, growing revenues from $35 million to $160 million in less than 5 years.

Greg holds a BS with University Honors and an MBA from Carnegie Mellon University’s Tepper School of Business.

Ned leads the Financial Services vertical for Rosetta. He joined Rosetta in 2001 and has been a key figure in building the Agency’s personalized marketing capabilities. His deep content expertise comes from over twenty years running businesses and managing marketing in consumer package goods and financial services. Ned spent 7 years at Procter & Gamble in various marketing capacities most notably as Global Brand Manager for P&G's Snack Food business responsible for implementing global advertising and marketing strategies and as Brand Manager within P&G’s interactive marketing/sales team where he executed their first online promotion (increasing sales versus BAU by 55%!). He was co-founder of N2W Media, an entrepreneurial venture focused on generating trial and awareness for new products on the Internet. Ned also spent three years working for a New York based Investment Bank specializing in deriving investment return from bankrupt and distressed securities.

Ned has developed multiple Rosetta best practices while leading the Agency’s largest financial services engagements. He brings a passion for marketing analytics and consumer insights along with deep experience in translating those insights into more effective marketing campaigns. He has applied his content expertise to projects in most financial services product categories including deposit products, lending, investments, small business and credit cards.

Ned has an MBA from Northwestern University's Kellogg School of Management and a BA in Economics from Princeton University.

Manuel has more than 20 years of software development experience and more than 10 years of experience working with Java and Open Source technologies. Manuel has been involved in entrepreneurial software efforts since the mid-1980’s, and founded his first company while still in graduate school. He was the founder and CEO of NetGenics, a Cleveland-based bioinformatics company, where he raised over $50 million of venture capital, and managed the growth of the company to 100 employees in 5 offices in the U.S. and Europe. NetGenics was sold to Lion bioscience in 2002.

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Jim has been at Rosetta for more than seven years, working across our Healthcare and our Communications, Technology and Media verticals.  He has been a key member of these teams, creating a winning combination of bringing actionable consumer insights together with measurably-superior relationship marketing programs. 

At Rosetta, Jim focuses on bringing our proprietary segmentation solutions and other consumer insights in-market across all channels, and has particular passion and expertise for Internet-based customer & prospect touch-points.  Prior to Rosetta, Jim spent 10 years at Procter & Gamble, helping develop and launch many new CPG products, particularly within health care (Crest toothpaste, Crest WhiteStrips, Ivory and Coast soaps), with roles in Operations, Logistics, Product Development, and New Product Launch.  He also spent 1.5 years at US Interactive, a leading interactive professional services firm, designing and launching B2B and B2C website.

Jim has an MBA from Kenan-Flagler and a BS in Mechanical Engineering from Princeton University.

Shannon was an early Rosetta client and is now a partner in the Healthcare vertical. She has over 15 years of marketing strategy and market research experience that spans consumer package goods and pharmaceuticals.

She joined Rosetta from Bristol-Myers Squibb where she led global market research teams in the neuroscience, cardiovascular and consumer medicines businesses. She was instrumental in the launch of blockbuster antipsychotic drug Abilify. Shannon began her career at Procter & Gamble where she developed consumer insights to drive flagship brands Pampers and Tide. She also created the first approach to linking consumer shopping needs, attitudes and behaviors with P&G brand insights to drive profitable growth for both retailers and brands. She pioneered the role of market research strategist working on dedicated P&G retailer customer teams with the Wal*Mart team.

Shannon has a BS from Miami University.

Toni Hess is a Group Creative Director and Partner at Rosetta. Toni is a multi-faceted creative leader, having worked in every major discipline, from brand, to direct, to interactive and design. Toni has created both national and international brand campaigns for Kleenex, Jamaica Tourism and Qwest Communications. In the direct arena Toni has a stellar track record for developing blockbuster campaigns for Hewlett-Packard and Gevalia Kaffe. In the interactive space Toni has deep experience working on various clients such as Qwest Communications, Fossil, Coach and Merrill Lynch. Toni was trained as a designer and brings that high level of dynamic visualization and exacting standards to every project she touches.

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Tom Kessler is a partner in the Communications, Technology and Media vertical. He has nearly 15 years of experience in telecommunications and technology related businesses including wireless, wireline, internet access, cable, internet services and others. He has been responsible for consumer segmentation development, and executing successful advertising, direct marketing acquisition, web site development, database marketing, telemarketing and customer retention programs.

Tom joined Rosetta in 2001 with most recent stints as VP of Marketing at ServiceMagic.com, which is now a part of IAC. Prior to that Tom was a VP at Sprint Long Distance responsible of all acquisition and customer management programs. Tom led the development and introduction of the ground breaking 10 cent a minute Long Distance calling program which drove double digit growth in a very competitive industry. He was named one of Brand Week’s Top Marketers under 40 in recognition of his business success. Prior to Sprint, Tom spent 10 years in product management at Oscar Mayer/Kraft managing a range of marquee and industry leading brands.

Tom has an MBA in Marketing from the University of Wisconsin – Madison and BA in Business from Carroll College.

Steve has over 15 years of Information Technology and Consulting experience, with a specific focus on how enterprise-wide business applications are able to drive value for both their internal and external constituents. During Steve’s tenure as an information technology consultant, he has worked as a developer, business process consultant, project manager, and account manager. Steve has implemented business solutions for Fortune 2000 companies across various industries, including Manufacturing, Distribution, Consumer Products, Technology, and Health Care.

At Rosetta, Steve is using this experience to help clients transform how they market their products and services, particularly via the online channel. As the Partner responsible for Rosetta’s B2B Industry Vertical, Steve understands the unique challenges that B2B marketers face in today’s information technology environment. Under Steve’s leadership, Rosetta is committed to helping companies leverage new and innovative ways to reach their business customers and ultimate end users.

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Kim has a passion for improving business results through technology implementations. Throughout his various project, account, and practice leadership roles he has demonstrated his ability to assist clients in implementing business application software to improve revenue and reduce costs, improve productivity, establish standard business processes, develop enterprise data consistency, and enhance communications with customers and employees. Kim has demonstrated leadership in facilitation, change management, and project quality.

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Jay primarily works in the Communications, Technology and Media vertical but has been known to venture within other verticals as well with clients such as HSBC, American Greetings, and Lehman. Before joining Rosetta, Jay was the CEO of a start-up company called HeartWatch (www.247heart.com) where he took an idea and built it into a remote cardiac care service. Jay also spent a number of years as a marketing strategy consultant at both Monitor Company and The Cambridge Group. His work included segmentations, brand positioning, and growth strategies for clients in pet food, industrial tools, greeting cards, online auctions, online car buying, children’s toys, medical devices, various pharma products, investment advisory services, employee benefits, mass merchandise retail, beer (and other alcoholic beverages), and many others. Prior to business school, Jay managed a venture capital portfolio for Bank of America. He started his career with a 4-year stint consulting to some of the country’s top investment management firms (on marketing, M&A, and operations).

Jay is an alumnus of the University of Michigan and attended business school at the University of Chicago. Jay also has a CFA.

Brian Lucotch heads up Rosetta’s Technology Strategy and Marketing Operations capabilities and is responsible for cross-channel program design as well as implementation, infrastructure and integration architectures and program support and optimization. Through his near 15 years of experience in marketing operations strategy, technology implementation and CRM expertise across multiple industry verticals, he provides operational and technical thought leadership that focuses on comprehensive Interactive solutions which maximize our client’s return-on-relationship and grow their brands and businesses.

Prior to joining Rosetta, Brian spent seven years at Lante Corporation, a leading interactive Agency and technology consulting company. As a Principal, he was responsible for running delivery management operations for the Northeast region including B2B and B2C Marketing enablement, technology strategy and implementation engagements for a number of Fortune 500 clients including Dell, Microsoft, AON, New York Life, Metlife, Dupont Dow, Lotus/IBM and Bristol-Myers Squibb. He also acted as interim CTO for a number of successful startup, online businesses and led or assisted in the development of corporate business plan, governance and center of excellence model design and global technical & implementation strategies. Prior to joining Lante, Brian led development and testing of robotic and high-throughput screening operations and efforts at Wyeth-Ayerst Research.

Brian holds a Bachelor of Science in Chemical and Biomedical Engineering from Carnegie Mellon University, and a Master of Science in Applied Physiology and Biophysics from Georgetown University.

Dr. Mahadevan leads the Healthcare vertical for Rosetta.  He brings a wealth of relevant expertise to Rosetta, with over 15 years of experience in various leadership roles across virtually the entire pharmaceutical business system including process/clinical development, commercialization, manufacturing, marketing, and high-level corporate business unit strategy.  Hari also serves on the faculty at the Wharton School of Business at the University of Pennsylvania, where he designed and teaches a class on Healthcare Marketing to 2nd year MBA students.

Hari joined Rosetta from McKinsey & Company where, as an Associate Principal in the Pharmaceutical and Medical Devices Practice, he focused exclusively on serving pharmaceutical, biotechnology and medical device clients in the areas of marketing commercialization, growth strategy, M&A, and R&D Manufacturing productivity.  Prior to McKinsey, Hari helped create, lead, and grow a technical division at Celgene Corporation.  In the early 1990s, Hari led drug development efforts at Merck & Company when, as part of Merck Research Laboratories, he was awarded multinational patents on the process used to develop and manufacture Merck's blockbuster anti-hypertensive drugs, Cozaar® and Hyzaar®. 

Hari has an MBA in Health Care Management from the Wharton School of Business and a Ph.D. in Chemical Engineering.

Joe is a Managing Partner in the Consumer Products & Retail practice at Rosetta. He is focused on helping his clients drive maximum value from the online channel by blending interactive marketing best practices with the appropriate use of technology and sound business decision making to ensure a measurable ROI is achieved. Joe takes a hands-on approach working with client executives to develop, implement, measure, and refine online channel initiatives and strategies.

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Peter brings to Rosetta over a decade of experience in healthcare marketing and strategy. Peter comes to Rosetta most recently from Centocor, Inc., a J&J biotech company, where he served as Director, Dermatology Marketing for Remicade – one of J&J’s largest products. Prior to Centocor, Peter was an Associate Principal in McKinsey & Company’s Pharmaceutical and Medical Devices Practice. During his 6 years at McKinsey, Peter focused on serving pharmaceutical, biotech and medical device clients in the areas of marketing and commercialization, growth strategy, M&A, and restructuring. He also served a variety of consumer packaged goods, internet, industrial and professional services companies. In the early 1990’s, Peter practiced law with the Philadelphia law firm of Drinker, Biddle & Reath, LLP.

Peter has a J.D. from Vanderbilt University School of Law, an M.A. in Jurisprudence from Oxford University, and an A.B. from Princeton University.

Jamie Peck was formerly the Executive Vice President of MRM Worldwide, McCann's digital and direct marketing agency. Over the past 10 years, he helped build MRM Gillespie from a $5 million to a more than $30 million agency.

His expanded core healthcare clients include Johnson & Johnson, BMS, and Pfizer, Inc. Other major clients are Verizon, MasterCard, and Microsoft.

A healthcare lobbyist during the Clinton years in Washington prior to his career in advertising.

John brings a unique blend of extensive technology and engineering experience along with strong entrepreneurial and senior management skills. He has worked with clients in a large variety of industries including financial services, manufacturing, information technology, and pharmaceuticals. He has successfully developed a number of large-scale software projects, commercial products, strategic architectures, and technology development organizations. John is a competent consultant, technical architect, developer, team leader, team builder, and business manager.

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Gary Scheiner is Rosetta’s Chief Creative Officer and leads the agency’s Creative and Customer Experience solution practice area. Gary brings big agency capabilities to Rosetta, having held executive leadership positions at TBWA\Chiat\Day, FCB and MRM Partners. Gary has worked on big brand campaigns for clients like General Motors, Michelin, MetLife, Motorola, and Schering-Plough. He has deep CRM experience, having spent nearly 18 years crafting relationship marketing campaigns for the likes of Amgen, AT&T, Capital One, IBM, J&J, and Marriott. And he has garnered extensive interactive experience working on such clients as Gerber, HP, Kraft, Qwest and The Ad Council. His deep understanding of consumer healthcare (he ran DTC business units for MRM Partners and TBWA\), financial services, automotive, technology, and travel and leisure, has made him an invaluable partner to his clients and has made him one of the most awarded creative leaders in the industry.

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Eric is a Partner in Rosetta’s Communications, Technology and Media Vertical. He brings over fifteen years experience in various leadership roles across a spectrum of marketing disciplines including marketing strategy, acquisition, retention and cross-sell programs, product development, product management, loyalty marketing, interactive and relationship marketing.

Prior to Rosetta, Eric spent several years at America Online first as Director of Retention Marketing where he focused on engaging existing members on AOL’s products and services and later as head of all AOL’s phone-based acquisitions. Earlier in his career, Eric spent five years at American Express starting in the Strategic Planning Group where he worked on a variety of business strategy projects across the corporation reporting into the Office of the Chief Executive and later as Director of Marketing in the Consumer Card Group where he first managed a cross-sell channel and then managed the Platinum and Centurion (i.e., ‘Black Card’) portfolios. Eric started his career at Arthur D. Little where he was a consultant in the firm’s operations management practice.

Eric has an MBA from the Ross School of Business at the University of Michigan and a B.S. in Operations Management and Industrial Engineering from Cornell University.

Before joining Rosetta, Mark was the EVP, Digital Marketing Solutions at Wunderman. During his 8 years with Wunderman, they grew into an $800 million business and the largest marketing services agency within the WPP portfolio.

Mark is the architect of Wunderman's innovative Adaptive Marketing Engine and the author of Wunderman's After The Click strategic approach to highly effective online relationship marketing and has helped manage major clients like Citibank and Nationwide. He led the development of an SEM/SEO integration approach (Search Advantage) which has proven effective with Fortune 500 clients in industries as diverse as financial services and technology.

Before Wunderman, Mark was CIO for Young & Rubicam Advertising, and prior to that was with EURO RSCG worldwide. Early in his career, Mark founded and ran a technology and communications company called "Le Mac et La Plume," in France, where he designed and implemented database and marketing solutions.

Mark has a degree in Economics and Public/Business Administration from the University of Sheffield in England and lives in Chatham, New Jersey, with his wife Isabelle and two sons, Charles and William.

Jason Whitney has been a member of the Rosetta team for over ten years. Previous to working at Rosetta, Jason worked on systems development and integration projects in telecom and financial services at Accenture (formerly Andersen Consulting). Jason also worked in the marketing arm of a boutique strategic consulting firm specializing in financial services known as First Manhattan Consulting Group. It was here that Jason crossed paths with Chris Kuenne.

In 1998, Jason became a founding team member of Rosetta. He has a number of impressive accomplishments that have helped contribute to Rosetta’s great success. Jason has written our “segmentation bible,” developed our RM quarterback service offering, and has spent time working in each vertical. Jason currently co-leads J&J and Covidien relationships. Projects Jason has been involved in have won three James Burke Marketing Excellence Awards, a Silver Award from the MM&M Awards in Best Use of Digital Marketing to consumers, and a finalist spot in MM&M category Best Total Integration for Large Companies.

On the personal front, Jason has won two Leadership Awards from the National MS Society and is in the Dean’s Circle for his alma mater, Cornell University, where he graduated in 1994. Jason also lectures regularly at Cornell’s Johnson School of Business.

Scott has more than 18 years in the consulting industry. During his career, Scott has worked with clients across multiple industries, but his experience over the past 7 years has been focused on providing unique business solutions to some of the industry’s leading retail and consumer products companies. Scott’s focus is finding ways for his clients to optimize their web channel along with creating a consistent multi-channel experience. Scott provides leadership in e-business strategy development, e-commerce implementations, technology assessment and selection, and large technology integrations. Scott’s core role within Rosetta is to maintain executive client relationships and ensure the quality of client engagements. Scott is a Partner in Rosetta’s Retail and Consumer Goods Practice and is also very active in the community, serving on multiple charity / civic boards.

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