Over 80% of marketing professionals total online ad spend is devoted to pay-per-click (PPC). The reason is simple; it allows you to engage with customers at the very moment they are looking to buy. One significant benefit of internet marketing PPC programs is that they allow you to instantly have exposure in the search engines while you wait for your longer-term, search engine optimization strategies to kick in. And Rosetta is one of the fastest growing search engine marketing firms in the country.