- usability testing strategy based on business goals and success criteria
- understand customer goals and audience segments
- identify and recruit qualified participants
- develop real-life testing scenarios and tasks
- facilitate and conduct one-on-one usability sessions with each participant
- analyze results, identifying critical issues and strengths
- document key findings and create recommendations, prioritized by impact
We make it easy for you to truly understand and experience your customer's reactions and behaviors. We have a state-of-the-art usability testing facility where you can see your customer's facial expressions, hear what they say, and, most importantly, watch what they do as they navigate and use your site. Our web site usability lab is fully equipped with a one-way mirror, private client viewing room, real-time audio visual monitoring and digital recording equipment. No more lugging two bags full of video tapes and hunting for a VCR – you’ll receive all session recordings on a DVD that you can simply pop in your computer.
We can help you find the right solution to fit your goals and objectives. Some of our additional user research services include focus groups, user surveys, card sort tests, user personas, heuristic evaluations and competitive benchmarking.
