Over 80% of marketing professionals' total online ad spend is devoted to pay-per-click (PPC). The reason is simple, it allows you to engage with customers at the very moment they are looking to buy. This is not to say that internet marketing PPC programs should work on their own, but one significant benefit is that they allow you to instantly have exposure in the search engines while your longer-term search engine optimization strategies kick in. Emerging internet search engine marketing programs include paid inclusion and shopping search engines to drive qualified leads to your site and ultimately result in increases in online sales.
