The Rosetta Consulting Practice (RCP) is a key differentiator for Rosetta. In an industry-first game changer, the RCP focuses classic strategy consulting horsepower on Sales & Marketing Business Problems with a “beyond PowerPoint, must lead to execution” mindset. Rosetta’s RCP leadership couples consulting talent from McKinsey & Monitor with marketing and analytic savvy from industry giants P&G, Nielsen and IRI. The RCP leads 4 types of client engagements –growth-focused Sales & Marketing strategy consulting, insight development leading to better targeted and tailored marketing, creation and leverage of novel patent protected analytics/analytic approaches and organizational change management to support marketing implementation.