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Cuyahoga Community CollegeMorgenthalerSafeguard Properties, Inc.Signature DaysChristopher and Dana Reeve FoundationAlltelUlmer & Berne LLPMilbank

Client Highlight: Cuyahoga Community College

Cuyahoga Community College (Tri-C) is Ohio’s largest community college and was Ohio’s first community college when it opened in 1963. The college offers associate degrees, certificate programs and the first two years of a baccalaureate degree and serves more than 55,000 credit and non-credit students each year at three traditional campuses, two Corporate College locations, 50+ off-campus sites, and via television and the Internet. Brulant and Tri-C are collaborating to create a new website that will be designed for their target audience and will not only be informational but also transactional. The new site will launch in Spring 2008.

Client Highlight: Morgenthaler

Morgenthaler is a venture capital and buyout firm that has been helping entrepreneurs build profitable companies for over 38 years. Brulant worked with Morgenthaler to take a manual report creation process that took over 120 hours to complete to a streamlined more efficient and accurate solution taking only 24 hours each quarter by using Microsoft SharePoint Services 3.0 and SharePoint Server 2007.

Client Highlight: Safeguard Properties, Inc.

Safeguard Properties is the largest privately-held field services company in the country with clients that include local loan servicing companies to national publicly-held Mortgage Servicing Corporations. Safeguard works with a nationwide network of subcontractors to perform superintendence, preservation, and maintenance functions. Brulant serves as Safeguard’s technology partner and is helping them replace their large existing management system. While this is a large multi-year project, Brulant is adding value-added improvements throughout the replacement process.

Client Highlight: Signature Days

Signature Days is an online provider of experience gifts for any occasion. They offer thousands of experiences and activities nationwide such as hot air balloon rides, personal chef services, the opportunity to be a fighter pilot for a day, etc. Signature Days partnered with Brulant to formally gain an understanding of what their customers want from their website. Brulant’s findings and recommendations helped Signature Days increase conversion and decrease drop-off during the checkout process.

Client Highlight: Christopher and Dana Reeve Foundation

The Christopher and Dana Reeve Foundation is dedicated to curing spinal cord injuries by funding innovative research and improving the quality of life for people living with paralysis through grants, information and advocacy. Our client, Philosophy, gives a healthy portion of all sales to the Christopher and Dana Reeve Foundation. Brulant took on this assignment pro-bono and created an action-oriented design for the Foundation’s site to promote giving and caring. Brulant was proud to support the work of this amazing Foundation. download pdf here >>

Client Highlight: Alltel

Alltel is the nation’s fifth largest wireless provider and has the largest wireless network in the nation. Alltel’s 15,000 employees serve more than 11 million customers in the U.S., generating about $8 billion in annual revenues. Brulant developed a two-year strategy to help Alltel strengthen their online channel and differentiate itself from its competitors. The work includes usability, search marketing and web analytics enhancements.

Client Highlight: Ulmer & Berne LLP

Ulmer & Berne LLP is one of the largest law firms in Ohio with over 180 lawyers and offices in Cleveland, Columbus, Cincinnati and Chicago. The firm turned to Brulant for help in creating a website that properly reflected their brand image, was easy to update and manage internally and was optimized for the search engines. These enhancements resulted in an improved customer experience and increased internal efficiency.

Client Highlight: Milbank

Milbank, Tweed, Hadley & McCloy LLP is a global law firm with about 550 lawyers and offices in 10 cities across the world. Brulant redesigned Milbank’s website to feature faster load times, easier access to information and a content management system, not only improving usability for site visitors but also allowing Milbank to update the site internally and more cost-effectively. 
Our Services Perspective:

The online customer experience may look different, but the online channel is as important to services companies as it is to large scale multi-channel retailers who rely on the web to lower costs, improve margins, and attract and engage new customers while retaining existing customers. It is an important channel for all businesses to build brand and provide tools and services to your customers, based on their needs and interests. It begins with understanding who your customer is and what they want from you online. The difference, across industries, is in the role of the online channel and the specific points of conversion that you establish to measure your performance.

Our consultants are well-versed in the issues facing companies in the services industry. They help you clearly understand who your online customer is, what the role of the online channel should be for your business, as well as what tools and programs you need to have in place to maximize your online efforts. Our services specialization, though, is ultimately defined by our clients and the business issues we are engaged in solving. Our clients range from education to non-profit to professional services companies. While their offerings are divergent, they all share the need to understand their online customer, differentiate online, and use the web to help them forge new relationships and deepen existing relationships.

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